Intellectual Property

intellectual propertyYour company’s intellectual property and trademarks are important assets which must be defended to prevent brand confusion in the marketplace.

In 1979, the 9th Circuit Court of Appeals declared eight specific elements to measure likelihood of trademark confusion:

  1. Strength of the mark
  2. Proximity of the goods
  3. Similarity of the marks
  4. Evidence of actual confusion
  5. Marketing channels used
  6. Type of goods and the degree of care likely to be exercised by the purchaser
  7. Defendant’s intent in selecting the mark
  8. Likelihood of expansion of the product lines

Request a free consultation from Texas Investigative Network to determine your best course of action in your intellectual property or trademark infringement case.